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Specializing in companies with annual revenues ranging from $500,000 to $350,000,000, Robert Hetsler provides independent ESOP Valuation services for all stages of a company’s ESOP planning and administration.


About Us

Robert Hetsler has more than 10 years of experience as a business valuator and forensic accountant. Dr. Hetsler has been appointed as a neutral business valuator in litigation cases and has completed hundreds of business valuations for a variety of purposes, including marital dissolution, buy/sell agreements, damages for disruption of a business, partner disputes and divisions, estate and gift taxes, employee stock ownership plans (ESOPs), dissenting shareholder actions and more. Dr. Hetsler has been qualified and testified as an expert witness in many cases over the years. Further, and this is what sets his skill set apart from most other valuators, is that in addition to having valued hundreds of businesses over the years, he has actually started, managed, operated, and sold a variety of different businesses over the years. He understands what it is like to own businesses, run their day to day operations as well as oversee the acquisition of such businesses.

Dr. Hetsler's experience in valuations of businesses ranges from the smaller company grossing $500,000 to a larger company grossing $350,000,000 in annual revenue. When you choose to work with Robert Hetsler you will receive one-on-one attention to make sure the valuation is thorough, accurate and timely.

Dr. Hetsler has a doctorate degree in Jurisprudence, is a Licensed Certified Public Accountant (licensed in Virginia), a Nationally Certified Business Appraiser (“CVA”), Forensic Certified Public Accountant certified by the Forensic CPA Society (“FCPA”), Certified Forensic Financial Analyst with a focus in Matrimonial Litigation (“CFFA”), and he is Certified in Financial Forensics by the American Institute of Certified Public Accountants (“CFF”).

Dr. Hetsler is also an active member of the American Institute of Certified Public Accountants, the National Association of Certified Valuation Analysts, the Florida Institute of Certified Public Accountants (Valuation & Litigation Section), the Forensic CPA Society, and The National Center for Employee Ownership.

Dr. Hetsler has used his experience and expertise as a business valuator to author two e-books on the subject, including 10 Things to Do to Prepare for a Business Valuation and 10 Things You Can Do to Increase the Value of Your Business.


152 Livingston Avenue Suite 1                    
New Brunswick NJ 08091                    

Badran Tax & Accounting LLC
40 Wall Street 28th Floor
New York NY 10005
Kendal Ludden is currently a manager of the Certified Public Accounting firm of WithumSmith+Brown where he specializes in Marital Dissolution Consulting Services.

Mr. Ludden is a Certified Public Accountant in the State of New York.  He attended Albany Law School and obtained a Juris Doctorate.  He also holds a Master of Science in Taxation and a Bachelor of Science in Accounting from the State University of New York at Albany.
Mr. Ludden has received accreditation as a Certified Valuation Analyst from the National Association of Certified Valuation Analysts and has completed a 40 hour training course in business valuations.

Mr. Ludden has had a wide range of experience as a field revenue agent for the Internal Revenue Service, in the tax departments of Deloitte & Touche LLP and a private accounting firm of TAG Associates that specializes in high net worth individuals.

Mr. Ludden has also specialized in the financial service industry including audits of employee stock ownership plans (ESOPs), pension plans, hedge funds, and broker/dealers.

Mr. Ludden also specializes in estate and succession planning including the drafting and reviewing of wills, trust documents, durable power of attorney and health care proxies.

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Robert G. Hetsler, Jr., J.D.,CPA*,CVA,CFFA,FCPA,CFF

Preparing ESOP Valuations Nationwide
We have offices Nationwide (see contact pagefor locations)
10151 Deerwood Park Blvd
Building 200, Suite 250
Jacksonville, FL 32256

Phone: (904) 564-1000
FAX: (904) 531-3003
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

*Licensed in Virginia